Email marketing content from 2023-2025, created and managed through Mailchimp, including design work built in Adobe Creative Suite. Oversaw a subscriber base of more than 300K, handled list management, and ran A/B tests to optimize subject lines, creative, and overall performance.
Developed a logo built around a strong wordmark, signature patterns, and a consistent color palette.
In 2022, I led a full brand and website redesign using Adobe Creative Suite and WordPress. I built a refreshed brand identity with supporting assets for both print and digital, partnered with leadership on campaigns, and carried out outreach and research to better understand and reach our target audiences.
Website mockups created in Adobe and Figma to present layout options, refine structure, and align on the overall look and feel. Worked closely with the client throughout the process to make sure every design choice matched their goals and what they envisioned for the final site.
Design work from 2022 for Hyde Park Jewelers. Everything from social media content, email marketing, store signage, event collateral; all created using the Adobe Creative Suite.
Design work from 2021 created for Renovo Financial’s recruiting and social campaigns, focused on clear messaging and a polished, professional look. Designed using Adobe Photoshop, Illustrator and InDesign.
